Loyalty lives in their wallet. No app to download.

LoyalTea issues Apple Wallet and Google Wallet passes directly: stamps or points, scanned at your counter in seconds. Built for cafés and restaurants.

Free during the pilot, and we set everything up with you.

Why wallet loyalty

Loyalty works when it lives in the wallet

60–80%
of restaurant customers enroll when loyalty is a wallet pass, versus 5–15% for standalone loyalty apps.
Restaurant industry research (NRA, 2024)
5.5×
loyalty membership growth after moving to wallet passes.
PizzaExpress Hong Kong (Google Wallet case study)
+25%
lift in loyalty participation after launching wallet passes.
IT Trattoria (Google Wallet case study)
46%
of wallet-pass members were brand-new customers.
Del Arte (Google Wallet case study)

Industry data, not LoyalTea results. Sources: NRA 2024; Google Wallet restaurant case studies (PizzaExpress HK, IT Trattoria, Del Arte).

How it works

From QR code to reward, in three steps

1
The enrollment page on a phone: Add to Wallet

Customers scan and add

They scan your QR code and tap “Add to Wallet”. No app, no form. The pass is on their phone in seconds.

2
The scanner screen of the LoyalTea Merchant app

Staff scan the pass

At the counter, staff scan the pass with a phone camera or a plug-in USB scanner: earn, preview, confirm, undo.

3
A customer’s personal rewards page on a phone

The pass updates instantly

Stamps or points land on the pass right away, and rewards are redeemed from the customer’s personal rewards page.

Why LoyalTea

What makes LoyalTea different

01

Real wallet passes, issued first-party

We issue Apple Wallet and Google Wallet passes directly, with no third-party pass vendor in between. Passes update instantly when customers earn, and there is never an app to install.

02

Stamps and points, not one or the other

Run a simple stamp card, a points program, or both. Rewards, tiers and per-visit earning match how your counter actually works.

The rewards catalog in the LoyalTea Merchant app
03

Made for the rush at the counter

Staff scan the customer's pass with a phone camera or a plug-in USB scanner that types codes like a keyboard: earn, preview, confirm, undo. Seconds per customer, even at rush.

The scanner screen of the LoyalTea Merchant app
04

An honest, append-only ledger

Every earn, redemption and correction is a permanent ledger entry with staff attribution. Mistakes are reversed with a trace, never silently edited, so your numbers stay trustworthy.

The LoyalTea Merchant app

Run the whole program from any phone

Scanning, insights, rewards, customers and history: the LoyalTea Merchant app runs on any phone, built for the counter.

See what works
See what works
Every scan, logged
Every scan, logged
Know your regulars
Know your regulars
Your café, your rules
Your café, your rules
The web portal

Everything you can run from your desk

Deep analytics, customer and pass management, campaigns and CSV exports. The portal on loyaltea.ca complements the LoyalTea Merchant app from your desk.

The LoyalTea web portal showing the analytics dashboard

Try it yourself

Add our demo loyalty card to your wallet in a few seconds. It's the same enrollment your customers would see.

QR code opening the live demo enrollment page
Scan to try it right now
Open the live demo

Presse Café Demo is a sample program with fictional branding, not a real merchant.

FAQ

Common questions

Do my customers need to download an app?

No. Everything works from the pass in Apple Wallet or Google Wallet, which are already on their phone: they scan your QR code, tap Add to Wallet, and they are enrolled. A LoyalTea customer app is in the works, and it will always be optional.

Does it work on both iPhone and Android?

Yes. LoyalTea issues Apple Wallet and Google Wallet passes directly, so every customer gets a card that fits their phone.

Stamps or points?

Either, per program. A stamp card fills up visit by visit, and a points program earns on each purchase. Rewards unlock on the pass as they are earned.

How do staff scan?

With the LoyalTea Merchant app on any phone, using the camera, or with a plug-in USB scanner at the counter. Earn, preview, confirm, undo.

What does it cost?

Free during the pilot, and we set everything up with you. Request access below to join the pilot.

Is LoyalTea available in French?

Yes. The staff app, the web dashboard and every customer-facing screen come in French and English, and French is the default.

Can I send messages to my customers?

Yes: send a message straight to your customers' wallet card, once, on a schedule, or automatically.

Is my customer list mine?

Yes. Your customer list is yours: download it yourself, any time, as a CSV from the web dashboard.

Who is behind LoyalTea?

LoyalTea is built by Groupe Loyaltea inc., a company based in Montréal, Québec. We set up every pilot program together with the owner.

Is LoyalTea just software?

No. We work with you like a partner: we set up your program and rewards, launch it with your staff at the counter, and keep working with you on what brings customers back, using our own tool.

Request access

LoyalTea is onboarding a small group of pilot cafés and restaurants. It's free during the pilot, and we set your program up with you. Tell us about your business and we'll get back to you.

We use these details only to follow up on your request. See our Privacy Policy.

Already using LoyalTea at the counter?

Sign in with your business Google account, the same staff login as the LoyalTea Merchant app.